Photo: Sora Sagano

In 2022, while I was working for Polskin Arts, a client suddenly needed extra support–their head of Communications was departing and several big projects loomed. They'd had some staff turnover during the pandemic, and they were in hiring mode. But they couldn’t wait.

The solution was easy–I had been working on their account for a number of years already, and also brought some 25 years of previous in-house experience at prominent arts organizations. So my schedule and workload were reconfigured and so I could spend one day a week on-site at the client’s and put in additional hours throughout the week while they searched for a new head of Communications.

Turns out, I was a ‘fractional executive.’

What is a fractional executive?

More commonly found in the corporate world and among start-ups, fractional executives bring their expertise to businesses as part-time leaders, filling gaps in crucial areas for a certain amount of time so that the business can continue to run smoothly.

As a niche that falls somewhere between a consultant and an interim appointee, fractional executives are contracted for a specific amount of time or a specific project, usually as an affordable way to bring in established expertise during periods of vacancies or extended leaves. Unlike consultants, freelancers, or temps, they are hands-on managers who bring significant track records in their roles–working with teams, advising on issues, and helping make decisions that keep workflows on track.

In the corporate world, fractional CEOs, COOs, and CFOs are not uncommon. The use of fractional executives has been growing sharply, not surprising given the rapid changes in the workforce and the workplace over the last three years and the need for more flexible thinking around staffing.

Communications and Marketing are also vital business areas at any organization, and according to a recent article in the Wall Street Journal the demand for fractional CCOs and CMOs is expected to grow. Their responsibilities are tied closely to continuity around revenue and reputation, and filling vacant positions requires thoughtfulness, thoroughness, and time.

Having had a taste of the experience, I'm enthusiastic about opportunities to help other organizations that need hands-on management coverage during vacancies; maternity, medical, and family leaves; or periods of reorganization.

My schedule allows for flexibility, and adaptability is in my nature.

As one fractional executive said in a recent interview, “I don’t work for you 24/7, but I’m there for you 24/7.”

Reach out any time, and let’s talk!